Outreach Blog of the Garden Writers 2014 Pittsburgh Symposium

Monthly Archives: August 2014

Derek Fell relaxes for a moment between bus rides during a tour at the Garden Writers Symposium in Pittsburgh.

Derek produces the online newsletter, The Avant Gardener. A GWA Fellow, Derek is a garden writer, photographer, and speaker. Learn more about him at derekfell.net.

“I studied graphic design and art and I had no intention of going into marketing. What drives me is the art of visual story telling, and it turns out marketing combines art, graphic design, and writing.”

Why in the garden industry?

“My aunts and my grandmother all had beautiful gardens. There’s magic in gardening.”

Shannon is a PR and Marketing Specialist at Spring Meadow Nursery.

This started as a candid shot of Lloyd in a garden behind the house at the Newington Estate during a tour at the 2014 GWA Symposium in Pittsburgh.

Suzy McCoy of Garden Media Group in Kennett Square, PA, is a hort industry marketing and PR guru. Lloyd Traven is a plant breeder and technologist. He has written for several industry publications and is co-owner of Peace Tree Farm in Bucks County, Pennsylvania.

Jay Brooks, owner and gardener at The Newington Estate, graciously (and
enthusiastically) provided tractor service for GWA members from the buses up
the long driveway into his garden.

It was a bit of a climb to reach the Newington Estate at the Garden Writers
Symposium. Several attendees scored a stylish ride.

“Garden writing was the horse that came in. In a class titled ‘Magazine Writing that Sells,’ I queried magazines about Politics, Parenting, Travel, Home Décor, and Gardening. Sunset Magazine bit on my gardening article.

“Some advice to new writers: When your query gets rejected, don’t go down; go up. I’d been rejected by a local newspaper before I submitted the idea to Sunset.”

Mary-Kate has written for Sunset, Fine Gardening, Horticulture, and Pacific Horticulture magazines. She authored the fern section for The Sunset Western Garden Book and she writes the monthly column, “Rooting For You” for Hartley Botanic. Find her at MaryKateMackey.com.

Quiet Moment on Tour
GWA members enjoy a quiet moment on the upper terrace of the Davidson garden at the 2014 Symposium in Pittsburgh.

How long have you worked on your garden?

“Three years, seven years, ten years. I did a little bit here, a little there. It’s never perfect.”

Ada is the owner of the Davidson garden, home of the tyrannosaurus rex that appeared in an earlier post.

“For the garden coach thing I charge one hundred bucks an hour to walk around their yard, but I tell them I won’t write anything down.”

Felder is an author, lecturer, and garden coach. He hosts the NPR radio program, The Gestalt Gardener and apprises his fans of his activities at www.felderrushing.net.

Without a doubt this was the most photographed Tyrannosaurus Rex on the garden tours at #GWA14 in Pittsburgh. The private garden in which this appeared is on a terraced hillside.

Header image by Filipe Fortes

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