Outreach Blog of the Garden Writers 2014 Pittsburgh Symposium

Why marketing and why specifically in the hort industry?

“I had worked in trucking and took a two week career-development course to learn what I wanted to do when I grow up. The trucking experience is useful. Turns out moving plants isn’t about the plants, it’s about the trucks. How many plants will fit in a particular truck? Do you need a thermal blanket for a shipment back east?

“The people I get to work with in horticulture really make a difference; I found my tribe.”

Dawn is a garden writer and speaker who provides marketing support at UpShoot, a horticulture marketing firm. She handles traditional marketing, event coordination, new media, and more.

– who has written posts on GWA14 Garden Writers Blog.


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